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企业命名规则及中外企业命名对比研究

更新时间:2010-1-19:  来源:毕业论文

企业命名规则及中外企业命名对比研究
 盛田昭夫《SONY的故事》,书香门第网
② 郑成思《知识产权法论》,法律出版社, 1997年.
③ 郑成思《知识产权法论》,法律出版社, 1997年.
④ 尹佳涛《中国文化概论》,新世界出版社2004年5月
⑤ 盛田昭夫《SONY的故事》,书香门第网
⑥ 方光罗《企业文化概论》,东北财经大学出版社2002年10月
⑦《小戴礼记•礼运》,广东文化网
⑧《苟子•解蔽》,广东文化网

参考书目

[1] 郑成思《知识产权法论》,法律出版社, 1997年.
[2] 尹佳涛《中国文化概论》,新世界出版社2004年5月
[3] 方光罗《企业文化概论》,东北财经大学出版社2002年10月
[4] 亨廷顿、哈里森《文化的重要作用-价值观如何影响人类进步》
[5] 张仁德《企业文化概论》,南开大学出版社
    [6] 罗长海  林坚《企业文化要义》,清华大学出版社
Contents summary: A business enterprise at the square one have a foothold on the market is to tee off own business enterprise name, this since is business enterprise and consume the community of the first-time contact, is the important factor that the business enterprise can develop healthily again, this is accepted the business enterprise and the business enterprise products to assign name to just do choice because the name of the business enterprise and the business enterprise product makes choice of purchase to the consumer is to have the direct influence of, some consumers are not to know the product of the business enterprise first. So each business enterprise executive surmises one self’s business enterprise to assign name to continuously in the process of establish the name that the front of the business enterprise expect and then will design the business enterprise with meticulous care, even have of business enterprise executive prime ally and the development business enterprise, adjusting own business enterprise to assign name to, thus making the name of the business enterprise and the business enterprise product can better orientation market, these are all because the executive of the business enterprise knows that the business enterprise assign name to profoundly in the competition rise of function. Have the business enterprise name that the height generalizes the dint and strong attraction, stimulate to the public's sense of vision to wait the everyone to face and would produce with mental state influence. The business enterprise name has the important influence towards setting up the good image of business enterprise.
The business enterprise name really signs, national different from different age have color in the dissimilarity, it with the political system, economic system, thought of a nation culture of development have very tollgate department. This text tries the social cultural background that understands thoroughly the business enterprise to assign name to from the Chinese and Foreign business enterprise name, pointing out that the Chinese and Foreign business enterprise assign name to each appear the social culture from the body, generalize the common place of the society culture that a Chinese and Foreign business enterprise assign name to, the body appears the Chinese business enterprise to assign name to existent some problem.

Keyword:  The business name    Society     Culture中文摘要

一家企业在市场上立足的第一步就是打出自己的企业名称,这既是企业与消费群体的第一次接触,又是企业能否健康发展的重要因素,这是因为企业及企业产品的名称对消费者的选购是有直接影响的,有些消费者并不是先认识了企业的产品,而是接受了企业及企业产品的命名才做出了选择。所以每一位企业经营者在创办企业的前期就会精心设计企业的名称,甚至有的企业经营者在初期及发展企业的过程中不断的揣摩自己企业的命名,调整自己的企业命名,从而使企业及企业产品的名称能够更好的适应市场,这些都是因为企业的经营者深深地认识到企业命名在竞争中所起的作用。具有高度概括力和强烈吸引力的企业名称,对大众的视觉刺激和心理等各方面都会产生影响。企业名称对树立企业良好形象有着重大影响。
企业名称的确立,在不同国家和不同年代有不同的色彩,它与一个国家的政治制度、经济制度、思想文化的发展有很大关系。本文试从中外的企业名称中洞悉企业命名的社会文化背景,指出中外企业命名各自体现出社会文化,概括出中外企业命名的社会文化的共同之处,体现出中国企业命名存在的一些问题。

关键词:企业命名;社会;文化650

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