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阳光便利店营销战略研究论文+开题报告+理论综述+战略策划

更新时间:2013-3-23:  来源:毕业论文

阳光便利店营销战略研究论文+开题报告+理论综述+战略策划
摘        要
改革开放20年来,我国经济迅猛发展,取得了举世瞩目的成就,全都是围绕着社会主义市场经济体制进行改革,市场也在多元化,在我们的产业链中,一直是第一产业农业和第二产业工业的比重占据了很大的国民产值,而新兴的第三产业服务业始终占了很少的比例,在发达国家里第三产业链保持在37%左右,而我国的第三产业链只有17%左右,使的经济发展对国有企业形成很大的依赖性,所以我们在重视农业和工业的发展同时,更应该注重对服务业提供更好政策。
在服务业中从上世纪90年以来的连锁零售企业的崛起带动了相当大的副产值的增加,形成了很大了产业链从产业的供应链到销售环节,从物流现金流,都在拉动着就业和经济的发展。本文对邯郸市阳光便利店进行深入研究市场营销的理论与理念,并在实践中不断发展、完善,最终形成具有符合邯郸市便利店的营销战略。便利店是非常有竞争力的零售业态,在我国市场有很大的利润空间,研究连锁便利店的经营管理对中国连锁便利店企业的发展具有重要意义,对中国连锁便利店如何适应新的形势,在竞争中发展壮大等都具有重要意义。

关键词:便利店;零售企业;消费需求;营销战略毕业论文http://www.lwfree.cn/  

 
The Reserach On Marketing Strategy Of Sunshine
CVS In HanDan
Abstract
20 years of reform and opening up,China's rapid economic development has made remark able achievements,all around the so cialist market economic system reform,themarket has also diversified in our chain, has been the No.1 industry, agriculture  and secondary industry accounts for a substantial proportion of industry's national output, while new tertiary services sector has accounted for a small proportion of tertiary ind-ustry in the developed countries maintain chain of about 37%,while china's tertiary in-dustry chain only about 17% to the economic development of the formation of larges-tate owned enterprises dependent, so we attach importance to the development of agri-culture and industry also should focus on providing better service policy.
In the service industry 90 years from the last century since the rise of the chain retailers bring a considerable increase of the Deputy output to form a great chain of
industry supply chain from industry to the sales chain, from logistics cash flow, are  pulling the employment and economic development. In this paper, Handan sun-depth  study of convenience store marketing theory and concepts , and constantly developed
in practice, improve,  eventually forming a  line of  Handan City convenience store  marketing strategy.Convenient stores is a sort of competitive retail sales mode,which  possess tremendous profit margin. The research on the management and operation is  significant to the development of chain retail convenient store.It will be stragetic for
the Chineseconvenient store to adapt to the new trend and to expand in the fierce 
competition.

Keywords:Convenient Store; Retailer; Consumer Damend; Marketing Strategy2579

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