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房地产企业顾客满意度分析+文献综述

时间:2017-10-12 09:48来源:毕业论文
论文首先分析了房地产业概念及其特征,再探讨顾客满意度和顾客满意度指数的理论,在瑞典,美国,中国等顾客满意度模型的基础上,构建了中国房地产的顾客满意度模型,建立房地
摘要:近年来,随着我国经济发展的快速脚步,房地产行业正在快速蓬勃地发展,房地产企业也如雨后春笋般不断地涌现,企业之间的竞争也日益激烈,以“顾客为中心”已成为企业的核心经营战略。能否让顾客满意已经成为影响房地产企业持续发展的关键因素,因此,研究房地产企业的顾客满意度问题,对房地产企业的健康发展具有重要的意义。
毕业论文首先分析了房地产业概念及其特征,再探讨顾客满意度和顾客满意度指数的理论,在瑞典,美国,中国等顾客满意度模型的基础上,构建了中国房地产的顾客满意度模型,建立房地产顾客满意度评价体系,介绍了顾客满意度测评方法及测评分析。针对模型分析了影响房地产顾客满意度的因素,提出了提升房地产企业顾客满意度的经营策略。14100
关键词:房地产;顾客满意度;模型;影响;测评
Analysis of Customer Satisfaction in the Real Estate
Abstract : In recent years, with the rapid pace of economic development in China, Real  estate enterprises are developing vigorously. Real estate companies have constantly sprung up, The competition between the enterprises is also increasingly intense. “Customer as the center” has become the core of enterprises management strategy. Whether real estate enterprises can satisfy their customers’ demands already have become the key point that impacts continual developments of the real estate enterprises. So the study on customer satisfaction is significant to the healthy development of real estate enterprises.
First of all, the article analyzes the concept and characteristics of the real estate industry, Further discussion on the theory of customer satisfaction and customer satisfaction index. In Sweden, United States, China customer satisfaction model based on and has established the customer satisfaction model and the customer satisfaction evaluation system for the real estate’s market in china. The article has also introduces the method of customer satisfaction evaluation that could be used in ascertainment and improvement of the real estate’s development project. Model analysis of the factors affecting the real estate customer satisfaction, put forward to promote the real estate enterprise’ s customer satisfaction strategy. 源自六[维^论'文]网.加7位QQ3249'114 www.lwfree.cn

Key Words: real estate; customer satisfaction; model; impact evaluation
目 录
1 绪论    2
1.1课题研究的背景、意义及目的    2
1.2国内外研究现状    3
 1.2.1国外研究现状分析    3
 1.2.2国内研究现状分析    3
1.3 研究内容及最新发展    4
2 房地产的相关概述    5
2.1 房地产的概念    5
2.2 房地产的类型    5
2.3 房地产的特征    7
3 顾客满意度的相关概述    9
3.1 顾客的价值    9
3.2 顾客满意的理论    10
3.3 顾客满意的内涵    11
4 顾客满意度指数模型的建立及其演变    14
4.1 国内外顾客满意度指数模型    14
 4.1.1 瑞典顾客满意度指数模型    14
 4.1.2 美国顾客满意度指数模型    15
 4.1.3 中国顾客满意度指数模型    15
4.2 中国的房地产顾客满意度模型    17
 4.2.1 房地产企业顾客满意度    17
 4.2.2 房地产企业顾客满意度指标    18
 4.2.3 房地产企业顾客满意度指数    19
5 房地产顾客满意度基本情况分析    21
5.1房地产顾客满意度的调查方法    21 房地产企业顾客满意度分析+文献综述:http://www.lwfree.cn/guanli/20171012/14670.html
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