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“互联网+”对市场营销的影响及对策研究

时间:2019-10-15 20:40来源:毕业论文
从市场营销模式出发,简述了“互联网+”对营销的影响,基于未来趋势以及调研结果进行分析,最后为营销模式的创新提供一些意见和建议

摘要:在互联网+技术支持下,企业市场营销活动可以对客户信息进行全方位挖掘,多渠道掌握客户需求和客户消费行为,经由互联网+平台技术处理后,剖析传统市场营销短板,优化创新企业市场营销活动。在互联网+技术后台支持下,以最佳的技术获取客户需求信息,将其转化为企业新型业务开发和新产品、服务提供。企业市场营销活动在互联网+背景下,以大数据处理形势,了解和掌握客户消费行为习惯,并对客户消费行为进行分类管理,为企业市场营销创新带来精准触点。如,当前互联网+背景下微商的营销触点把握就非常精准,很多微商利用互联网+朋友圈投放广告时间有严格的限制,选择精准的客户作为广告受众,微商在投放广告时,往往选择上下班高峰,这个时间段内有更多的客户浏览和分享微信信息,接受广告的客户选择则结合企业产品特点,分别选择曾经在朋友圈发布类似需求的客户为准。同样,企业在互联网+市场营销活动中,应用大数据技术筛选有效客户,了解客户消费触点,利用互联网+渠道开展精准营销和推广活动。本文从市场营销模式出发,简述了“互联网+”对营销的影响,基于未来趋势以及调研结果进行分析,最后为营销模式的创新提供一些意见和建议。40993
毕业论文关键词: “互联网+”;营销模式;网络营销;创新;建议
Research on the influence of "Internet plus" in marketing and Countermeasures
Abstract:In the Internet plus technical support, marketing customer information can tap the full range of channels, grasp the customer demand and customer consumption behavior, through technology Internet plus processing platform, analysis of the traditional marketing short board, optimization and innovation of marketing activities of enterprises. In support of Internet plus technical background, access to customer needs with the best technology, transforming it into the new enterprise business development and provide new products and services. The enterprise marketing activities in Internet plus background, with big data processing situation, understand and grasp the customer behavior, classification and management of customer consumption behavior, bring contact for enterprise marketing innovation. For example, the current marketing micro business contacts Internet plus background grasp is very accurate, many micro circle of friends are taking advantage of Internet plus advertising time are strictly limited, choose accurate customer as advertising audience, micro business in the advertisement, often choose to rush, this time with more customers browse WeChat and share information, accept advertising customer choice is combined with the characteristics of enterprise products, respectively had issued a similar needs in the circle of friends for customers. Similarly, enterprises in Internet plus marketing activities, application of information technology to screen the effective customer, understand customer contact, to carry out precise marketing and promotional activities by Internet plus channels. This paper from the marketing mode of the "Internet plus" on marketing, future trends and research results based on the analysis, finally provides some opinions and suggestions for the innovation of marketing mode.

源`自<六:维*论-文>网/www.lwfree.cn


KeyWords:"Internet plus"; marketing model; network marketing; innovation; suggestion
 
目    录
一、序言    1
(一) 研究背景    1
(二) 研究的目的和意义    1
(三) 研究的内容和方式    2
二、理论综述    4
(一) 互联网+    4
1. 互联网+的含义    4
2. 互联网+的特征    4
(二) 营销模式    5 “互联网+”对市场营销的影响及对策研究:http://www.lwfree.cn/guanli/20191015/40905.html
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